Case Studies

Case Studies


OUTCOME Of Case Study-1

(1) Positioning platform recommended along with defining parameters for selecting the celebrity;
(2) Campaign effectiveness measured along with defining drivers for future communication and identifying critical media touch points. Additionally, critical gap areas identified based on meta-analysis done on competition communication and digitcal component.

Launch of a new product - Positioning idea and tracking

A LEADING COSMETIC FIRM PLANNING TO LAUNCH A NEW ANTI-AGEING CREAM BRAND CLAIM HAD BACKING OF RESEARCH DONE ON HUMANS TO PROVE ITS ANTI-AGEING CLAIM.

TASK WAS TO ASSIST THE CLIENT IN DEVELOPING THE POSITIONING PLATFORM, CHOOSING RIGHT CELEBRITY AND THEN TRACKING THE EFFECTIVENESS OF CAMPAIGN

RESEARCHES DONE CONSISTED OF THE FOLLOWING COMPONENTS :

  • I Phase : Exploratory researche in key strong and weak markets with the objective of developing a brand positioning platform and define parameters for choosing a celebrity
  • II Phase : Testing the positioning concepts - Qualitative research
  • III Phase (After 9 months of launch) : Dipstick track to measure the campaign effectiveness -
  • (I) Quantitative face to face interviews with 1000 respondents across metros in India
  • (II) Digital component
  • (III) A small qualitative module
  • (IV) Meta analysis of communication campaigns of competition brands.

OUTCOME Of Case Study-2

Program strategy designed based on care-seeking pathways along with defining critical areas of intervention.

Formative research for a BoP rural health initiative

A LEADING GLOBAL HEALTH CONSULTING FIRM WANTED TO DEVELOP PROGRAM STRATEGY FOR A NEW PROJECT IT HAD GOR FUNDING FROM BMGF

TASK : UNDERSTAND CARE-SEEKING PATHWAYS AMONG GENERAL POPULATION ALONG WITH UNDERSTANDING DO-GAPS AMONG HEALTH-CARE PROVIDERS

RESEARCHES DONE CONSISTED OF THE FOLLOWING COMPONENTS :

  • CONSUMER RESERCH : To understand care-seeking practices and pathways
  • PROVIDER RESEARCH : To understand care providing practices and knowledge/ Do-gaps
  • FACILITY LEVEL ANALYSIS : What all facilities were available and also referral linkages
  • VERBAL AUTOPSIES : With parents of children who had passed away to understand critical gaps in care-seeking behaviour

OUTCOME Of Case Study-3

Service bouqet defined for the facility and a template prepared for scaling-up such a model for clients of the healthcare company.

Defining service bouquet for a captive healthcare facility

A LEADING PRIVATE HEALTHCARE CLINIC CHAIN WANTED TO UNDERSTAND SERVICE EXPECTATIONS FROM EMPLOYEES FOR A CAPTIVE CAMPUS-BASED CLINIC

TASK : DEFINING SERVICE BOUQET FOR CAPTIVE AUDIENCE FOR A CAMPUS-BASED HEALTHCARE FACILITY

RESEARCHES DONE CONSISTED OF THE FOLLOWING COMPONENTS :

  • QUALITATIVE RESEARCH : Exploratory study to understand employee expectations and provide inputs for the quantitative module
  • QUANTITATIVE RESEARCH : Understanding service expectations from a campus-based healthcare facility among captive audience (By gender, age, life stage, critical areas of care required etc.)